FRIEDBERG DIRECT   A Division of Friedberg Mercantile Group Ltd.

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COMPANY INFORMATION CURRENCY TRADING COMMODITY TRADING TRADING PLATFORM EDUCATION
COMPANY INFORMATION CURRENCY TRADING COMMODITY TRADING TRADING PLATFORM EDUCATION
 
FRIEDBERG VS THE COMPETITION

TRADING THROUGH FRIEDBERG DIRECT OFFERS MAJOR ADVANTAGES OVER TRADING WITH OTHER FIRMS.

1. YOU GET AN ESTABLISHED FOREX FIRM YOU CAN TRUST
There is no way to eliminate market risk in forex transactions. However, forex customers shouldn't have to worry about the stability and financial integrity of their forex dealer. That's where the benefit of dealing through Friedberg Direct comes in. As a division of Friedberg Mercantile Group Ltd., Friedberg Direct offers its customers the reliability and financial strength, which most other forex firms can't come close to. With customer equity in the millions, thousands of customer accounts and thousands individual customer transactions handled each year, Friedberg Direct and the other companies in the Friedberg Group offer a unique combination of service, reliability and strength.

2. YOU HAVE PEACE OF MIND KNOWING YOU'LL NEVER BE LIABLE FOR A DEBIT BALANCE
Friedberg Direct offers forex traders something rarely seen in the aggressive world of international currency exchange: strictly limited risk of loss! With many forex firms, you are always at risk of a margin call or facing a negative equity balance. Your risk can be virtually unlimited. If the market moves against you, you can frequently end up owing your brokerage firm more money than is actually in your account. But with Friedberg Direct, that can NEVER happen! In the event that funds in your account fall below margin requirements, the Trading Desk will simply close all open positions. That means that, even if you are dead wrong and there is a large market move against you, you can never lose more than the amount of money you have in your account. That provides you with tremendous peace of mind.

3. YOU GET A FAST, EASY-TO-USE, ON-LINE TRADING STATION
In the online currency trading industry, the online trading platform used by Friedberg Direct is virtually unrivalled in reliability and technical efficiency. The platform has a proven track record of reliability and stability, even during the most turbulent market conditions. The Trading Station is a Windows-based program rather than a server-based system. This creates a safer, faster, and more reliable platform for trading.

The Trading Station provided by Friedberg Direct is not only robust, but also intuitive and user friendly. All relevant trading information is displayed in one concise dealing screen. Friedberg Direct feeds real time executable prices to clients, and updates P/L on all open and closed positions, account balance, risk management protocol etc. in real time with each price change. Traders are able to customize the Trading Station's user interface by changing fonts, colors, and window size and location. The Trading Station also provides full, real time snapshots of account statements including detailed information regarding every open position, open order, margin position and generated profit/loss per trade. There is an integrated margin call feature, which minimizes risk by automatically closing positions if the account balance falls below the margin requirement as a result of trading losses.

4. YOU GET TIGHT SPREADS, FIRM PRICES AND INSTANTANEOUS FILLS ON STOPS AND LIMIT ORDERS
Friedberg Direct provides instantaneous execution from real-time, two-way quotes. All quotes shown on the Trading Station are the prices where Friedberg Direct's Dealing Desk is willing to buy /sell the quoted currency, rather than vague indications of where the market is trading, which are typically not honored. Orders are executed and confirmed within seconds. The Trading Station never requests the size of a trader's potential order, or which side of the market he's trading, before giving him a bid/offer quote. And customers can execute directly off our quotes for all orders up to $1 million. Other dealers determine whether the investor is a buyer or a seller, and may vary the price to increase their own profit on the transaction. Friedberg Direct's price transparency assures that traders always receive a fair price. Trading from real time streaming quotes significantly reduces slippage and enhances trading performance. Finally, unlike many other forex firms, through Friedberg Direct you get a precise fill at the specified price on all stop and other limit orders up to $1 million in size – except during extremely volatile market conditions.

5. YOU GET 24 HOUR PER DAY CUSTOMER SUPPORT
Through Friedberg Direct clients can access a 24-hour support network that includes dealing, technical, and customer support. Friedberg Direct and the other Friedberg Group companies are committed to providing full support to their entire client base throughout the world. There is always a dedicated, well-trained FX staff available to address clients' needs regardless of their time zone. The Forex staff can be reached via e-mail or the phone numbers that appear on the website. Foreign clients will find that the staff is comprised of individuals from various countries speaking a multitude of languages including Mandarin, Cantonese, and Japanese.

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